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Posts Tagged ‘90:10 Middle East’

[SURVEY] Social Business Maturity Assessment in the Middle East

February 16th, 2011 Comments

As part of the effort to define what are the various stages of social business maturity in the Middle East region, we’re collecting your insights and data to better understand the market. We’ll be publishing the results in a consolidated free downloadable report on the Social Media Hub Middle East LinkedIn group.
So, thank you for taking the time to fill out our survey.

Listening to Social Media: Your new way to Market

February 16th, 2011 Comments

Thanks to the Executive Director of one of our 90:10 Middle East (90:10 ME) customers in Lebanon, I was invited (and given the great opportunity) ten days ago to come and give a lecture to the Executive MBA participants (all managers and directors of companies from Lebanon and the region) at the American University of Beirut (AUB).

I was impressed by the high interest of all participants by the subject: ’social media’. Not about how to use Facebook and Twitter, but how Social Media has changed the way we (should) market our brands, products and services to consumers, to potential buyers. More than 45 minutes of Q&A…!

The more I meet professionals and managers of brands and companies in the region around social media strategies, the more I feel there is a big need for such lectures, conferences, forums and workshops. This will be part of the 90:10 Middle East effort in the coming months. If interested, I have as well created a LinkedIn group: Social Media Hub Middle East dedicated to social media news and info from the region. Join us and share your experiences, case studies, doubts, questions, promotions etc…

What, Why, How Social Media? @ Business Opportunites Lebanon

October 22nd, 2010 Comments

Business OpportunitiesHello. After a challenging morning trying to fly out of Paris, where the air flight controllers were on strike, I’ve finally made it to Beirut with more than 2 hours delay. A great crowd was waiting for me at the conference center for the Social Media session organized by INFOPRO which stands for Information Provider. InfoPro’s debut came with the publishing of Lebanon Opportunities, which has become the country’s leading business magazine, earning a reputation for dependable information, ethical business practice, and of being a good corporate citizen.

The Social Media session was moderated by Jamale Rassi General Manager of Adline Beirut a leading provider of media space in the MENA region. The crowd has waited for me for more than an hour… :) ) you were great after. Lots of questions and hopefully god answers.

Here is my presentation.

If you have any questions or comments, don’t hesitate. Any input is well taken. As I’ve said, I’m not a social media guru, just a guy with probably more exposure and experience than other but still in a beta mode … llistening and learning.