Listening to Social Media: Your new way to Market
Thanks to the Executive Director of one of our 90:10 Middle East (90:10 ME) customers in Lebanon, I was invited (and given the great opportunity) ten days ago to come and give a lecture to the Executive MBA participants (all managers and directors of companies from Lebanon and the region) at the American University of Beirut (AUB).
I was impressed by the high interest of all participants by the subject: ’social media’. Not about how to use Facebook and Twitter, but how Social Media has changed the way we (should) market our brands, products and services to consumers, to potential buyers. More than 45 minutes of Q&A…!
The more I meet professionals and managers of brands and companies in the region around social media strategies, the more I feel there is a big need for such lectures, conferences, forums and workshops. This will be part of the 90:10 Middle East effort in the coming months. If interested, I have as well created a LinkedIn group: Social Media Hub Middle East dedicated to social media news and info from the region. Join us and share your experiences, case studies, doubts, questions, promotions etc…
