B2B Social Media on the Rise
While consumers engage in the social web to enhance their personal lives, professionals engage in the social web to advance their livelihoods. For many B2B companies, Social Media = Knowledge Management. In a study published earlier this year by IDC, the #1 reason cited by US workers for using social tools for business purposes was ‘to acquire knowledge and ask questions from a community’.
So what is the state of B2B Social Media since my last year’s post B2C vs B2B Social Media – any difference?. Mashable gives us in the infographic below a deeper look at B2B social media marketing state.
B2B Social Media Resources
5 Proven Strategies for B2B Social Media Marketing (Mashable)
Categories: Social Media, Uncategorized B2B, B2B cases studies, B2B infographic, social media marketing
