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Archive for November, 2010

How Marketers are Utilizing Social Media in 2010

November 24th, 2010 Comments
The below Flowtown infographic was created using data from the Social Media Marketing Industry Report for 2010, commissioned by Social Media Examiner. It provides some good insight into the growth of social media growth and the specific tools marketers are using.
Another very recent study is the one conducted by FedEx and Ketchum that benchmarks best practices in Social Media of more than 60 well-known companies. The study also examines programming, team structure and budgeting trends, including how companies are increasingly working across functions to ensure collaboration on social media projects.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
Flowtown – Social Media Marketing Application

Categories: Social Media Tags: , , , ,

B2B Social Media on the Rise

November 12th, 2010 Comments

While consumers engage in the social web to enhance their personal lives, professionals engage in the social web to advance their livelihoods. For many B2B companies, Social Media = Knowledge Management. In a study published earlier this year by IDC, the #1 reason cited by US workers for using social tools for business purposes was ‘to acquire knowledge and ask questions from a community’.

So what is the state of B2B Social Media since my last year’s post B2C vs B2B Social Media – any difference?. Mashable gives us in the infographic below a deeper look at B2B social media marketing state.

B2B Social Media Resources

5 Proven Strategies for B2B Social Media Marketing (Mashable)

3 B2B social media case studies and why they work

From Chris Brogan’s blog

B2B Online Marketing

Categories: Social Media, Uncategorized Tags: , , ,