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Google Social Search Goes Live

October 27th, 2009 Leave a comment Go to comments

Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to your Google Account. For example, imagine searching for pictures of St Tropez in France and getting a set of photos from your best friend from last summer. It just means more.

Google Social Search

Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr (Flickr), Twitter (Twitter), FriendFeed (FriendFeed), and a wide variety of other social media sites (so long as your friends have connected their social accounts to their Google (Google) profiles) with Google’s regular search results. The feature will go live this afternoon, and can be found within Google Labs.

Here’s a demo of social search from Google:

The social revolution for search is launched. After Microsoft’s Bing announcing last week its search deals with both Twitter and Facebook, Google fired back immediately annoucing its own deal with Twitter and this new ‘Social Search’ feature, on which they seem betting on it in a big way.

Real-time and hyperlocal search are the new battle fronts for search companies, who are trying to make results more personalised and relevant for users.

An additional video is as well available here.

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  • Social Search is a sort of hybrid approach to real-time search indexing and social networking which provides posts and content from contacts in your social network within your search results. It isn't hard to see the absence of content from Facebook, the biggest social networking site there is.
  • admin
    Robert Scoble, technology evangelist and social networking guru says that he liked what he saw so far from Google's experimental service. He explained that with Twitter searches you get results from everybody, with FriendFeed you get results only from your friends, but with Social Search you get results from two levels: your own social circle and the contacts of your friends in your social circle, expanding the sphere and providing greater value.
    An additional article with good details of search results can be found here.
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